MADC ANNUAL // Melbourne Advertising & Design Club // 2008

Art-direction and design based on the awards night theme - Rock!! Inspired by the excesses of 80's hair metal bands, fake logos were designed for each awards category. These were then physically applied to materials such as denim, leather and spandex. The main book design references rock journals and fanzines of the era - including a custom designed typeface. Cover utilises laser foiling, gloss varnish and a deboss.




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