CINQ MAGAZINE // Furst Media // 2004

"Cinq" is a client publication intended as a vehicle to help promote the K.swiss brand, featuring editorial on alternative sports such as such as cheeserolling, underwater hockey and urban golf. Taking inspiration from the heritage of the brand, publications of the 40s/50s and in particular old sporting Almanacs led to us developing a clean template and limited colour palette. Quirky illustrations reference traditional printing techniques, such as etching and screen printing. As well as the concept, design and illustration, we also art directed all the photoshoots and sourced editorial images for the publication.





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