

TOYOTA YARIS SPERM BOARDS // Saatchi & Saatchi // 2005

To explore the overall visual tone and feel of Toyota's 'The Race' commercial, the studio developed a selection of collaged and hand painted style frames. This stage went through a number of iterations, as the script asked us to develop a rather strange aesthetic that referenced both street art and the urban landscape, while the action was set inside the reproductive organs of the human body. These compositions also served as a visual reference to aid our 3D boffins in the production of the animation.





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