ROYAL ELASTICS RENMAR CAMPAIGN // Furst Media // 2007

Illustration for the launch of a new sneaker range. Referencing the layered, somewhat science fiction feel of the shoe - and inspired by pre-digital era special effects techniques used on films like Blade Runner and 2001: A Space Odyssey - the studio combined matte painting and 3D with diorama construction and photography to create the final retro-futuristic aesthetic.



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