coca-cola amusement town :

COCA-COLA AMUSEMENT TOWN // Publicis Mojo // 2007

To promote a new 'on the go' grip design for Coca Cola, we were briefed to create a large format illustration for outdoor use in which a giant, futuristic, fun-park themed cityscape erupts from the bottle. Starting with a 2D sketch of the word 'coke' drawn as interlocking letter-forms, the typography was then rebuilt in 3D to create the

basis for the 'city'. Emerging from the bottle and flowing through the city, gigantic roller-coasters, intertwining with railways and roads, were added. Stylised fun-park, cityscape and parklands were further incorporated to complete the illustration.

Development