SCI FI CHANNEL PITCH // Sci Fi Channel // 2008
| A pitch to re-brand SciFi channel in the States, the brief involved creating an identity that needed to be imaginative, full of wonder and target a wider audience - not just those interested in aliens and robots. We explored | themes such as transformation, SciFi being a portal or gateway to the imagination, SciFi as an enabler or activator of the audiences' imagination and fun imagery such as optical illusions, playing with positive & negative space. |
