CARTOON NETWORK REBRAND PITCH // Cartoon Network // 2010
| The studio pitched on a complete broadcast design package, encompassing logo redesign, examples of package elements and keyframes for animated channel idents. Leveraging the checkerboard motif of the original logo and inspired by Rube Goldberg |
machines - the rebrand featured animated 'blocks' that transformed and constructed themselves into 'fun generators' - a metaphor for the Cartoon Network brand itself. |
IDENT STYLE FRAMES
CHARACTER DEVELOPMENT AND SKETCHES
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